Strawberry Shortcake: what parents of kids 4–7 should know
Strawberry Shortcake's current series, Strawberry Shortcake: Berry in the Big City, is rated TV-Y on Prime Video's US page, meaning designed for all children. The UK's BBFC rated it U for rude humor and threat, which at U is very mild by the BBFC's own scale. Common Sense Media, an independent nonprofit, lists it for ages 5 and up. WildBrain made it for kids ages 3 to 6 and premiered it on YouTube in September 2021.
Strawberry Shortcake at a glance
- –Official rating above age 7
Prime Video US: TV-Y; BBFC: U - –Violence in rating descriptors
No descriptors in TV-Y or BBFC U - –Scary content in rating descriptors
BBFC U: threat (not counted on U) - –Bad language in rating descriptors
No descriptors in TV-Y or BBFC U - –Sexual content, drugs, or alcohol in rating descriptors
No descriptors in TV-Y or BBFC U - –Rated 12 or higher in the UK or Germany
BBFC: U
Each flag is a yes-or-no fact from the sources on this page. The number is a count of flags, not a safety score. How we count. Rating reasons marked mild, very mild, or brief don't count.
| Type | WildBrain's animated series Strawberry Shortcake: Berry in the Big City (2021) source |
|---|---|
| US (TV rating) | TV-Y (designed for all children), per the Prime Video US page source |
| UK (BBFC) | U (universal; suitable for all) — rude humor, threat (Netflix releases, 2022) source |
| Common Sense Media | 5+ (an independent nonprofit's age guidance); violence and language "Not present" |
| Premiere | September 18, 2021, on WildBrain's YouTube network; 40 four-minute episodes for ages 3 to 6 source |
| Brand history | WildBrain dates the character to a 1973 Valentine's Day greeting card source |
Checked October 2026. Ratings and settings change; check the official source before you decide. What do these ratings mean?
Facts for parents, not medical or legal advice. If you're worried about your child, talk to your pediatrician.
What is Strawberry Shortcake: Berry in the Big City?
Short answer: A 2D-animated series from WildBrain in which Strawberry Shortcake moves to Big Apple City to bake and run a food truck with friends.
It premiered on September 18, 2021, on the official Strawberry Shortcake channel of WildBrain's YouTube network, with 40 four-minute episodes in season one for kids ages 3 to 6, per WildBrain. Prime Video says she moves in with her Aunt Praline and teams up with Orange Blossom, Lime Chiffon, Lemon Meringue and Blueberry Muffin. WildBrain dates the character to a 1973 Valentine's Day greeting card.
Strawberry Shortcake: what's in it
Short answer: It's rated for all children in the US and the UK.
- US: TV-Y on Prime Video.
- UK (BBFC): U, rude humor and threat (by BBFC rules, very mild at U).
- Common Sense Media: 5+.
Common Sense Media lists violence, sex, language and drinking as not present. It lists messages such as following your dreams and choosing collaboration over competition, and notes that Strawberry Shortcake is a character widely marketed to children.
The habit kids may copy: bake it bigger
Strawberry chases big baking dreams and sometimes takes on more than she can finish alone. Kids may want to do everything themselves, too.
Try tonight: a two-person recipe
Make a simple snack together and split the jobs: one pours, one stirs. Halfway through, say: "You help me, I help you. What's your job next?" In our program, this is the lesson "Stepping In": we're here to help each other.
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FAQ
What age is Strawberry Shortcake for?
WildBrain made Berry in the Big City for ages 3 to 6. It's TV-Y on Prime Video, and Common Sense Media lists it for 5+.
Where can kids watch Strawberry Shortcake: Berry in the Big City?
It premiered on WildBrain's YouTube network in 2021; as of October 2026, it's also listed on Prime Video in the US.
How old is the Strawberry Shortcake character?
WildBrain, which owns the brand, says she first appeared on a Valentine's Day greeting card in 1973.
Is Strawberry Shortcake: Berry in the Big City scary?
The BBFC rated it U and lists threat and rude humor, which the BBFC treats as very mild at U.
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