Raising Is Bluey good for kids? What parents of kids 4–7 should know
Is Bluey good for kids? Bluey is rated TV-Y in the US, meaning it's designed for all children. It's an Australian show about a puppy, her sister, and parents who play imaginative games with them. Disney didn't air one episode ("Dad Baby," about birth) and briefly pulled another ("Family Meeting," a farting storyline); the show's makers edited a third ("Exercise") after criticism of a weight-related scene. We found no research on the show itself.
Bluey at a glance
- –Official rating above age 7
TV-Y; BBFC: U - –Violence in rating descriptors
BBFC U: only very mild comic violence - –Scary content in rating descriptors
BBFC U: only mild threat in some episodes - –Bad language in rating descriptors
BBFC U: only very mild language ("bum") - –Sexual content, drugs, or alcohol in rating descriptors
None in official ratings found - –Rated 12 or higher in the UK or Germany
BBFC: U
Each flag is a yes-or-no fact from the sources on this page. The number is a count of flags, not a safety score. How we count. Rating reasons marked mild, very mild, or brief don't count.
| Type | Australian animated series, about 7 minutes per episode, since 2018 |
|---|---|
| US (TV rating) | TV-Y (designed for all children) source |
| Made by | Joe Brumm and Ludo Studio (Brisbane), with ABC Kids and BBC Studios |
| Where | Disney Junior and Disney+ in the US |
| Movie | The Bluey Movie, in theaters August 6, 2027 (Walt Disney Studios) source |
Checked October 2026. Ratings and settings change; check the official source before you decide. What do these ratings mean?
Facts for parents, not medical or legal advice. If you're worried about your child, talk to your pediatrician.
What Bluey is about
Bluey is a six-year-old Blue Heeler puppy who lives in Brisbane with her little sister Bingo and her parents, Bandit and Chilli. Most episodes are built around a game of pretend, often with a parent joining in. Joe Brumm created it with Ludo Studio; it first aired in Australia in 2018 and in the US in 2019. Episodes are about 7 minutes long.
Is Bluey good for kids? The facts
Short answer: It's rated for all children, and the criticism is about a few episodes, not the show as a whole.
- Rating: TV-Y on Disney+.
- Edited or held back: Disney didn't air the episode "Dad Baby," about pregnancy and birth; it was later posted on YouTube. "Family Meeting" was pulled from US Disney+ over a farting storyline and later restored. The makers (ABC and BBC Studios) cut a scene from "Exercise" in 2023 after criticism that it shamed a character's weight.
- Research: we found no study of the show.
When does the Bluey movie come out?
Short answer: The Bluey Movie is scheduled for theaters worldwide on August 6, 2027.
- Who's making it: series creator Joe Brumm writes and directs; Ludo Studio produces, BBC Studios finances it, and Walt Disney Studios distributes it in theaters.
- What's new: unlike the show, the film is animated in CG, according to Cartoon Brew; the first teaser was shown at Disney's D23 event in August 2026. Disney describes "an action-packed day" in which a big surprise changes things for the family.
- After theaters: it will stream on Disney+.
- Rating: we couldn't find a rating yet; the series is TV-Y.
The habit kids may copy: "Play with me, now"
In Bluey, Bandit almost always drops everything to play. Real parents can't, and some kids expect it.
Try tonight: your game, then mine
Offer a deal: "Ten minutes of your game with me. Then ten minutes you play on your own." Use a timer. In our program, this is the lesson "I'm the Boss of My Want": practicing the pause between wanting something and getting it.
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FAQ
What age is Bluey for?
It's rated TV-Y in the US, designed for all children. It's made for preschoolers.
Why was Bluey banned?
Bluey wasn't banned. Disney didn't air the episode "Dad Baby," and briefly pulled "Family Meeting" in the US, which it later restored.
When is the Bluey movie coming out?
The Bluey Movie is scheduled for theaters on August 6, 2027, and will stream on Disney+ afterward. As of October 2026, we couldn't find a rating for it.
How long are Bluey episodes?
About 7 minutes each.
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